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Marking the arrival of the fascinating new book Pokécology: An Illustrated Guide to Pokémon Ecology, an exciting collaboration is underway. Pokémon's creators and London's Natural History Museum are opening a pop-up shop stocked with special items. Fans will find products like plush toys, art prints, and writing supplies that are drawing from the museum's theme. For collectors, though, will be a specially made Pikachu card, offered as a gift with purchase for the pop-up. The store is scheduled from on-site at the museum to its web counterpart between late January and mid-April.

Pokécology Behind the Collaboration

Pokécology: An Illustrated Guide to Pokémon Ecology represents a much-awaited tome packed with beautiful artwork that show creatures in their wild environments. The concept like the kind of research a Pokémon Professor might publish after adventurers submit their data, alternatively what Charles Darwin might have created if the Galapagos teemed with Pidgeys instead of finches. Part of the charm stems from the book's serious treatment, treating Pokémon as a legitimate subject for inquiry. Writer Yoshinari Yonehara together with artist Chihiro Kinoshita each possess PhDs in ecology and behavioral science.

Why This Special Card Different

The company regularly for The Pokémon Company to release promos for major tournaments and brand collaborations. A lot such promotional cards typically highlight the famous electric rodent that acts as the franchise mascot. What distinguishes this new promotion apart is its distinctly bigger dimensions. Although precise specs were not publicly disclosed, availability will certainly be strictly limited, and fans able to get only a single card with each transaction.

Limiting Reseller Activity

According to an official announcement, some of the pop-up items will also be sold outside the museum walls. But, a wider release will only be select retailers within the UK. Importantly, fans cannot purchase this promo through the online Pokémon Center. While speculator demand is inevitable, the setup suggests they will have a difficult time stockpiling large numbers this time around. For those unable to attend, consider an alternative like fossil-themed display coming to Chicago later this year.

"Every penny of sales made in the Museum shop and from its web shop, including these items, support the Natural History Museum’s charitable mission. This includes the efforts of hundreds of researchers dedicated to scientific inquiry to discover answers to the planetary emergency," the statement says.